Steps Toward A Good Backlink Strategy
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What is a backlink strategy? This is simply a description of the strategy a website owner follows to get other websites to link back to his website. The popular misconception is that as far as this goes the more the better. There are countless SEO ‘experts’ running around charging customers huge sums of money to get thousands of links back to their websites.
These guys argue that Google loves external links to a website. The more backlinks it finds, the higher it will regard that website and the more often it will appear on top of search results.
Yes and no. Yes, Google likes links. The more indeed the merrier. But Google is a little bit more clever than this. Setting up 10 000 pages with nothing else than links back to your website will most likely not get you anywhere with Google.
Why is this? The reason is that as far as Google is concerned links are not all equal. Websites are not all equal, so why should links be equal? So Google ranks the links. Some will count more than others.
But what is a quality backlink then? Why would one link be given a higher value than another link? The answer is simple: relevance. It’s not really such a difficult concept to explain. Suppose you had a website about dogs. Everything about dogs, what they like, what they don’t like, what to feed them and when. So you get the local vet to link to your site from his, and you link back to him. Down the road is another guy also with a website about dogs. His articles about dogs are so good that he gets the American Dog Owner’s Association to link back to his website. Which website do you think Google would list first in search results?
Suppose further that you pick up that Google is listing his website above yours in search results, so you make a deal with all the other butchers in town, as well as the supermarkets and the furniture removal guys to create special pages with links to your website. No relevant content there, just a link to your website.
What do you think will happen? The correct answer is: nothing. Google will still rank the other guy on top, because the one link to his website is a) from an authoritative website that may have thousands of other websites linking to them and b) the content of his website is related to the content on that other website.
Getting links back to your website from highly regarded websites is not easy though. If you know what you are talking about, one possible solution is to start writing articles and submit them to article directories. Mostly you won’t get paid for them, but you will be able to include a backlink to your website.
Writing articles for top quality article directories, a strategy known as article marketing, will also get you some worthwhile backlinks, since they allow you to link back to your site from the article. And if your articles are as good as you think, they will eventually be syndicated – other websites will publish them as well and also link to your site. As a backlink strategy this will be much more effective than buying low-quality links.
Magic Article Rewriter And Magic Article Submitter
Copy Paste Systems - Make Money The Lazy Way
How To Make Money Blogging
Most Comprehensive Twitter Guide On The Internet
How To Effectively Market With Articles
Library Of 29768 Niche Market Articles
Tags: Article Marketing, article writing, backlink, backlinking, backlinks, external linking, external links, linkingPosted in
